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Grocery ecommerce expanding; To view this webinar on-demand, simply fill out the form to the right and you will receive an email with a link to download the video. Expect continued growth in specific e-commerce categories as we keep on working, learning, and playing at home. Amid this backdrop of declining momentum, we estimate that global ecommerce will rise 20.7% in 2019 to $3.535 trillion. The short video platform has also leveraged global advertising revenue to drive business growth. Oct 29, 2021. Although retail had a tough year in 2020, every national market covered by eMarketer saw double-digit ecommerce growth. 7 to No. We forecast that worldwide ecommerce growth will downshift to 14.3% in 2021, partially because of a brick-and-mortar rebound and partially because so much growth was pulled forward . Source: eMarketer, March 2021 264881 eMarketer | InsiderIntelligence.com KEY STAT: After almost 50% growth in ecommerce channel ad spending during 2020, advertisers will increase those allocations by another 27.8% this year. 6 to No. eMarketer Snapshot: US Retail and Ecommerce . By the numbers: Ad agency employment is still at a high, but last month's downturn comes as the industry faces an uncertain . 2021 Trends to Watch • E-commerce grows on • Personalization game • Stay-at-home boom • Reimagining returns • Pickups are picking up . KEY STAT: Since the onset of the pandemic, advanced CX firms report seeing significant improvements in customer lifetime value (30% of respondents), customer . How will the pandemic affect US ecommerce sales in 2021? 6.; The Home Depot will fall from No. You'll also begin receiving our eMarketer Retail daily newsletter, designed to keep you up to date on the latest trends and developments in the industry. What's in this report? We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. What's in this report? We now estimate that retail sales amounted to just $23.624 trillion last year—a decline of 2.8%. Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending. June 9, 2021 (New York, NY) — Following a strong Q1 fueled by government stimulus, we have increased our forecast for US retail ecommerce sales in 2021.US ecommerce sales are expected to grow 17.9% this year (higher than the 13.7% predicted in January 2021) to reach $933.30 billion. Worldwide, ecommerce growth will decelerate substantially this year, despite consumers' newfound enthusiasm for digital shopping solutions. Pinduoduo (PDD) and JD.com are growing much faster. How 2021 shaping up & latest forecasts for worldwide retail ecommerce. China will have an estimated 792.5 million digital buyers in 2021, a third of the global total. Etsy ( ETSY -7.23%), Amazon . KEY STAT: US ecommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Mod Squad's Key Takeaways Etsy and Walmart are the fastest growing retailers when it comes to e-commerce sales, according to a new ranking from eMarketer. Yes. eMarketer is pleased to make this report, 10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead, available to our readers. This report discusses some of the top CX developments in both online and offline retail, including first-party data, AR, contactless payments, click and collect, and frictionless checkout. Grocery ecommerce expanding; To view this webinar on-demand, simply fill out the form to the right and you will receive an email with a link to download the video. The global B2B ecommerce market reached $5.7 trillion in 2019 and is expected to expand by 17.5% annually from 2020 to 2027. One in 8 digital ad dollars will go to advertising on ecommerce properties. In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. According to eMarketer 2021 forecast: Books/music/video = 69.1% (online % of total retail sales) Computer & Consumer . This report explores US ecommerce spending, highlighting our recent forecasts and how the pandemic continues to impact retail sales. It will take a few years for the retail e-commerce sales total to reach 2020's height, but when they do in 2023, the numbers will be well in excess of anything pre-pandemic, at £143.51 billion ($183.17 billion). Report. Using Prime Day 2022 as its linchpin, Amazon's new flywheel of commerce, media, and advertising . 0 20 40 60 80 100 120 . Which countries and regions stood out in 2020. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event. How is 2021 shaping up? Ecommerce will also make up a larger portion of total retail spending across product categories. Annual sales should nearly double between now and 2025. . China leads the world in ecommerce adoption, per eMarketer. It will take a few years for the retail e-commerce sales total to reach 2020's height, but when they do in 2023, the numbers will be well in excess of anything pre-pandemic, at £143.51 billion ($183.17 billion). We expect ecommerce to account for 18.4% of total retail sales. We invite you to learn more about eMarketer's approach to research and . We invite you to learn more about eMarketer's approach to research and . KEY STAT: Retail ecommerce sales in Latin America grew 63.3% in 2020 to $104.60 billion. Brick-and-mortar retail sales will rebound from a 3.2% decline in 2020 to a 1.6% gain in 2021. 8 to No. According to eMarketer, e-commerce sales in Southeast Asia will reach USD 89.67 billion in 2022, a 20.6% increase over the previous year. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. What is the breakdown between ecommerce and brick-and-mortar sales? China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). As of October 2021, Amazon accounted for 41 percent of the U.S. e-commerce market, making it by far the leading online retailer the country. Before the pandemic, we had forecast that total retail sales worldwide would rise by 4.4% in 2020, to $26.460 trillion. 8 by the end of 2021, after first . What products do US consumers most prefer to buy online versus in-store? The 2022 Healthcare Consumer. 7, while Wayfair will fall from No. In fact, as the market rights itself, 2021 will see a 6.3% decline in UK retail e-commerce sales according to eMarketer's prediction. Mod Squad's Key Takeaways Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. Here are six key takeaways from our new top 10 ecommerce companies forecast: Compared with our pre-pandemic February 2020 forecast, we expect that Best Buy will move from No. But in 2021, this figure will rebound to pre-pandemic (2019) levels, reaching $25.052 trillion. Brick-and-mortar retail sales will rebound from a 3.2% decline in 2020 to a 1.6% gain in 2021. Ecommerce and overall commerce," eMarketer, December 27, 2020. The trend continues: Latin America saw $85 billion in ecommerce sales in 2021, up 25% from $68 billion in 2020. These "Big Three" will account . 5 to No. The firm's latest research, " US Digital Ad Spending by Industry," reveals what channels consumers gravitated toward and what drove ad investments in 2021 across 10 . The news: Advertising and public relations lost 2,400 jobs in May despite an overall increase in US employment, per the US Bureau of Labor Statistics, a sign that the industry is beginning to wade through a period of uncertainty that will define the rest of 2022. Audio. How 2020 turned out. This report explores US ecommerce spending, highlighting our recent forecasts and how the pandemic continues to impact retail sales. Methods of Smartphone Purchase Used by US Mobile Buyers, Q2 2018-Q2 2020. In fact, as the market rights itself, 2021 will see a 6.3% decline in UK retail e-commerce sales according to eMarketer's prediction. eMarketer, Feb 2021 267766 eMarketer | InsiderIntelligence.com Note: Estimates only capture ecommerce sales through a self-branded ecommerce site or app, . In 2021, eMarketer expected digital ad buyers in the US would spend about $191.09 billion, a 25.5 percent increase from 2020 and the largest in absolute terms since it started tracking these metrics five years ago.. EMarketer forecast US retail ecommerce sales will grow 13.7%, reaching $908.73 billion. 8 by the end of 2021, after first . Annual sales should nearly double between now and 2025. . Despite its obviously strong growth rate, 2019 will experience a decline from the previous two years when ecommerce grew 28.0% in 2017 and 22.9% in 2018. . The ranking, which projects sales growth for 2021, also noted that the top 15 retailers by e-commerce sales will account for 72.3% of total e-commerce sales in the U.S. this year, Chain Store Age reported. 2021 How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint presented by As one of the fastest-growing tools in a marketer's arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges. Alibaba remains the biggest ecommerce player in the world by sales but had a disappointing 2020 and saw its share of China's ecommerce market drop below 50% for the first time. The Indian ecommerce market is expected to grow to $111.4 billion by 2025, up from $46.2 billion in 2020. This was five times greater than the 12.5% growth we estimated in our pre-pandemic November 2019 forecast and more than triple the 19.4% estimated growth in our May 2020 forecast. That propelled it to a 12.0% share of total US ecommerce sales and 7.4% of all grocery sales. 7, while Wayfair will fall from No. direct-to-consumer (D2C) ecommerce sales—including both digitally native and established brands—generated $111.54 billion, making up 14.0% of total retail ecommerce sales, per our . This means the region will experience the fastest digital sales growth in the world this year. Second place was occupied by the e . You'll also begin receiving our eMarketer Retail daily newsletter, designed to keep you up to date on the latest trends and developments in the industry. Apparel was one of the few categories of e-commerce to grow slower than the industry . KEY STAT: US ecommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Contents Retail Mcommerce Sales Share Worldwide, by Region, 2021 (% of total retail ecommerce sales) Download. Food and beverage e-commerce grew 170%, representing 9.6% of all grocery sales in 2021 according to eMarketer. Which countries and regions stood out in 2020. How much will be spent during the 2021 holiday season? Here are six key takeaways from our new top 10 ecommerce companies forecast: Compared with our pre-pandemic February 2020 forecast, we expect that Best Buy will move from No. eMarketer is pleased to make this report, 10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead, available to our readers. 6.; The Home Depot will fall from No. Following a dip in 2020, we forecast that total retail sales growth will begin to recover in 2021, rising 2.3% to $5.630 trillion. Following a dip in 2020, we forecast that total retail sales growth will begin to recover in 2021, rising 2.3% to $5.630 trillion. More than 1 in 5 digital buyers will use a 'buy now, pay later' service. Here are . Methods of Smartphone Purchase Used by US Mobile Buyers, Q2 2018-Q2 2020. How 2020 turned out. China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). Prior to the pandemic, we expected sales would grow 12.8%, reaching $761.26 billion. US brick-and-mortar retail will surge 7.9% to $935.79 billion, while US retail ecommerce sales will climb 14.4% to $211.66 billion. This report features eMarketer data and insights, and covers the top 10 digital trends that marketers need to track in 2021. Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go. 10.; Kroger will rise to No. But in 2021, this figure will rebound to pre-pandemic (2019) levels, reaching $25.052 trillion. 6 to No. 7 to No. 5 in 2021, while Target will move from No. On the heels of outsized 32.4% growth in 2020, ecommerce sales growth will moderate to 6.1%. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Before the pandemic, we had forecast that total retail sales worldwide would rise by 4.4% in 2020, to $26.460 trillion. This report features eMarketer data and insights, and covers the top 10 digital trends that marketers need to track in 2021. In our newest Knowledge Nugget blog post, we're showcasing eMarketer's 2021 eCommerce Report — just in time for the holidays. 8 to No. We now estimate that retail sales amounted to just $23.624 trillion last year—a decline of 2.8%. On the heels of outsized 32.4% growth in 2020, ecommerce sales growth will moderate to 6.1%. We forecast that in 2021 PDD will claim a 13.2% share and JD.com a 16.9% share. Brick-and-mortar retail spending will grow 6.3% in 2021, to $5.149 trillion, the strongest growth rate seen since 2011. 2021's growth of 25.6% is nearly triple the 9.4% growth we estimated in our pre-pandemic November 2019 forecast and nearly double the Retail Mcommerce Sales Share Worldwide, by Region, 2021 (% of total retail ecommerce sales) Download. In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. This eMarketer Report discusses the business applications of While e-commerce will continue to grow in 2021, just a few companies have been able to capitalize on the acceleration from last year and keep up the momentum in 2021. US retail mcommerce sales grew at 41.4% in 2020 and will grow another 15.2% in 2021, to reach $359.32 billion. US consumers will spend $933.30 billion on ecommerce in 2021, up 17.9% YoY, and equaling 15.3% of total retail sales. eMarketer 2019 Global Ecommerce Forecast. 10.; Kroger will rise to No. 5 in 2021, while Target will move from No. "The pandemic pushed consumers to search for a safe and convenient way of getting essential grocery items, and many retailers adapted to that demand," said Whitney Birdsall, eMarketer senior forecasting analyst at Insider Intelligence. 5 to No. Latin America's surge in ecommerce activity gave rise to an even faster acceleration of retail ecommerce sales than previously expected and prompted us to make several upward revisions. E-Mail Chart Download. Yes. US retail mcommerce sales grew at 41.4% in 2020 and will grow another 15.2% in 2021, to reach $359.32 billion. In our newest Knowledge Nugget blog post, we're showcasing eMarketer's 2021 eCommerce Report — just in time for the holidays. "The pandemic pushed consumers to search for a safe and convenient way of getting essential grocery items, and many retailers adapted to that demand," said Whitney Birdsall, eMarketer senior forecasting analyst at Insider Intelligence.

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